Wave

WE’RE

A women-led marketing agency and growth collective helping brands grow, scale, and make waves. (That’s you!)

Over here, we think scaling your business should feel just like stepping into your favorite matching sweatsuit and waking up excited for work. (No, actually.) It’s why we fuse together creativity, strategy, and curiosity for long-term relationships that prime brands for scalability — and leave plenty of room for magic, ease, and collaboration.

WHAT WE DO →

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Brand Strategy & Design

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GTM Strategy & Design

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Fractional CMO

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Education & Community

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Campaign & Content Strategy

✺ Brand Strategy & Design ✺ GTM Strategy & Design ✺ Fractional CMO ✺ Education & Community ✺ Campaign & Content Strategy

Female-powered
Strategy-driven
Impact-led

To say that we speak your language is an understatement.

As cross-industry veterans, we’ve spent well over a decade in the B2B space across creative, marketing strategy, development, and leadership. Together, our team has developed initiatives that have…

…generated over $150M in revenue.

…created multiple industry-leading brands.

…scaled organizations and supported key exit events.

Now, we support female founders, B2B organizations, and tech leaders with our signature curiosity, creativity, and collaboration.

Meet The Founders

Together, we build a client experience that’s equal parts intuitive, balanced, relationship-driven, creative, and communicative. When you work with us, you’re working with a team of unapologetically strong women who love to share a playlist as much as we love to share a strategy — and we can’t wait to meet you.

Shaila Ortega, Founder & Partner

Based in Kansas City, Shaila is a former tech executive who has built and scaled brands generating over +$100M in revenue. She’s built, led and supported teams through multiple rebrands, M&A efforts and an IPO driving sustainable growth. She is now focused on empowering brands and founders with the strategies and resources needed to achieve the growth they deserve.

We’re serious about growth and like to have fun while doing it, so here are a few deets about our founder:

Shaila’s special sauce: Our resident scaling expert & community-building gal
Artist on every single one of her playlists: Rhi Rhi all DAY.
Favorite way to spend time OFF her laptop: Reading, whipping up something new in the kitchen, and hanging with her husband & two pups

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Meet Rach, a SoCal native and self-titled growth nerd. She’s spent the past decade building high-impact growth teams, optimizing marketing operations, and scaling go-to-market strategies across the tech and e-commerce space. Rach is dedicated to empowering companies to achieve unparalleled success by leveraging their strengths and strategically navigating the competitive landscape.

We’re serious about growth and like to have fun while doing it, so here are a few deets about our founder:

Rach’s special sauce: Our resident growth & RevOps nerd
Artist on every single one of her playlists: Chappell Roan
Favorite way to spend time OFF her laptop: Beaching, hiking, & traveling with the fam. Finding a new local coffee spot or listening to a new Spotify playlist.

Rach Charboneau, Founder & Partner

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HANG OUT WITH US ONLINE →

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The Wave Difference

☀ The Wave Difference

What guides us at Wave…

Curiosity

01.

We’re unapologetically curious about everything — and we’re constantly hungry to learn more, grow more, and push ourselves to the next level of innovation. We apply this curiosity to every ounce of our work, empowering our clients and community to make their biggest possible waves.

Collaboration

02.

No one wants to sit around a table alone, and we make sure you never do. We lean heavily on collaboration as a team and with our clients, and are invested in building valuable, FUN, successful relationships with everyone we come in contact with.

Inclusivity

03.

As a woman-founded and led team, we’re passionate about making space for female founders and minority-owned businesses — and practice inclusivity in every step of our customer journey and community.

No growth is possible without being able to bring your whole self into a conversation — which is why we prioritize leaning into authenticity, creating an open space, and never taking ourselves too seriously.

Authenticity

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Being growth-minded doesn’t mean growth-at-all-costs. We focus on striking a balance to prioritize what matters most, whether it’s within our client work or our internal team.